"Keep Calm And Carry On" was one of three similar posters produced in 1939, but the first two were so unpopular that Keep Calm never made it into circulation. Maria Bustillos
tells the story of its recent rise to fame: in 2000, Stuart Manley, the owner of
Barter Books in Northumberland, found a folded poster at the bottom of a box of books he had purchased at auction. (Hat tip: Andrew Sullivan)
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